The “WordPress of Blockchain”: How Can ICOs Benefit?


Blockchains are everywhere right now, and everyone is trying to figure out their place in this new digital landscape. Countless ideas, some good and some bad, are popping up promising to change any number of industries and traditional business models. Many of them have promising concepts, but quite frankly, it’s always a gamble as to whether anything will come out of these ideas due to the newness of everything, and of course the lack of understanding.

Why? Ideas versus execution. The concept is there, but oftentimes there is no working prototype or true method of delivering the breakthroughs promised by blockchain startups. Blockchain technology being such a budding industry, everyone is scrambling to find their place in it, while often also building the networks from scratch. Inevitably, this leads to many processes fizzling out before even getting off the ground.

Enter WordPress

But is that last part really necessary? Do companies still need to build everything from the ground up? Web design is a perfect example of something that has had to adapt to provide creators an easier-than-ever way of connecting with customers and clients. At one point, web design meant individual coders and teams building websites from scratch with time-intensive, often complicated code that did not allow for change easily. This method worked, but eventually it just wasn’t as efficient or in-depth as it needed to be, given the growing demands of web design and businesses needing dynamic, engaging platforms. Content management systems like WordPress changed that. They made web design accessible to a much larger audience, while streamlining much of the tedious work on the back end, away from the eyes of the web designers.

Blockchain technology is currently in that same transitional period. It can be built from scratch, but at what point should that not be necessary? If Proxeus has anything to say about it, that time is now. Think of Proxeus as the WordPress of blockchain. It takes a lot of the ground and grunt work out of building blockchain applications by using DApps, highly scalable and customizable decentralized applications that are seamlessly integrated into the blockchain.

Let’s take a market of about 500 successful ICOs from 2016 to 2018, and see how many of them could utilize their beta services to accomplish their announced objectives. The results demonstrated that 68% of those ICOs could be partially or fully recreated directly on platforms like Proxeus.

Companies like Proxeus could be the next step in the world of blockchain startups and businesses, helping to transform ideas and concepts into realities for many smaller teams that may lack the funding or expertise necessary to build a fully self-reliant blockchain application. It’s just a matter of working through the use of digitized workflows and smart contracts, which help to verify transactions instantly, creating many of the intricacies surrounding business formation internationally.