Lolli, a bitcoin (BTC) shopping rewards app, announced today the close of a $10 million Series A financing round led by early Chime backer, Acrew Capital.

Additionally, the raise includes a recommitment from many of Lolli’s early investors, including Alexis Ohanian’s Seven Seven Six, 3K VC, Gabriel Leydon, and Forerunner Ventures.

The round also included: Banana Capital, Up North Management, and Animal Capital, the Gen. Z-focused venture capital fund founded by social media stars Josh Richards, Griffin Johnson, and Noah Beck. This funding round includes investments from influencers and entrepreneurs such as Logan Paul, Chantel Jeffries, Lauren Riihimaki of LaurDIY, Kenny Beecham, and Baron Davis.

This new funding will aid in expanded hiring, new partnerships, and further development of Lolli’s newly launched mobile app.

Founded in 2018 by Matt Senter and Alex Adelman, Lolli provides bitcoin rewards to shoppers on everyday purchases. Recently, Lolli released its full mobile shopping app, allowing users to earn bitcoin when they shop from the palm of their hands.

Shoppers can use Lolli’s mobile app or browser extension to earn bitcoin rewards at more than 1,000 top retailers and Fortune 500 companies including Kroger, Microsoft, and Booking.com.

To date, Lolli users have earned more than $3.5 million in bitcoin rewards.

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