Customer loyalty and engagement programs form a part of the strategic investments, an organization makes to increase its loyal customer base. An influx of such programs, marked by a rapid growth in the industry, has significantly changed the customer shopping experience.

However, the sector is largely ailing due to various inefficiencies. With several reasons in store, a primary reason that industry experts believe is lack of member’s activity.
Anyone who has ever entered into a particular loyalty program within the retail chains founds such loyalty card gathering dust just months after buying the membership.

The sole reason being, the traditional loyalty schemes lack innovation and the spending mechanism of the reward points being accumulated becomes futile for such points can only be spent at a handful of stores. Such insignificant system renders a particular program ineffective while making it a cumbersome experience for the users being enrolled.

Blockchain the Future of Loyalty Programs:

The SUBAJ Global Network offers a decentralized platform and marketplace which takes on the global shopping industry and loyalty programs, enabling customers, merchants, companies, and retailers to participate in the network for mutual benefit. The SUBAJ Global Network forms a unique global blockchain ecosystem that allows online/offline payments, promotions and reward sharing programs using mobile-based methods.

While users face multiple limitations that start from registering for multiple loyalty programs to the restrictions on the redemptions of earned rewards, SUBAJ offers decentralized infrastructure customers can club their reward earnings and redeem such points seamlessly at any given store.

The SUBAJ platform allows registered merchants to either use the SUBAJ tokens (SGN) or create their own crypto-tokens backed by the SUBAJ network. Using the SUBAJ platform, a merchant sends out offers and the relevant customers having the SBJ App will receive a notification of the same. When a customer redeems such offer, the merchants offer crypto-tokens rewarding such customers.

Using the SUBAJ Exchange Platform where all the SUBAJ backed tokens are listed, a customer/user on the community can exchange such business tokens with SBJ tokens that are universally accepted across the network for redemption process. It doesn’t matter whether you’ve earned your rewards from store ‘A’ or ‘B’.

Unless you have the universally accepted SBJ tokens, customers are able to redeem their rewards seamlessly. This creates a unique shopping experience for customers while eliminating the limitations present in the existing loyalty programs.

Moreover, customers now don’t have to manage the cumbersome process of managing and keeping track of multiple reward points as the SUBAJ Wallet offered by the network is a centralized platform that facilitates the sending and receiving of reward tokens managing all your rewards at one single place.

The SUBAJ Global Network Edge:

The SUBAJ mobile app has the potential to disrupt the shopping experience of the customers across the globe. The platform is powered by four ultra-modern technologies that include:

– Augmented Reality (AR)
– Pokemon GO Concept
– Social Gamification
– GeoDrop Technology

The application helps customers on the platform not only save big on their daily purchases but brings a revolution that adds real value to the existing insignificant loyalty rewards system. When a customer joins the SUBAJ network, he joins a platform of real rewards being offered daily and across the globe.

Using the GeoDrop technology, the customers get eligible for various offers running on the platform based on their location. The offer notifications appear real-time, without any global barriers, as soon as the customer enters the defined GeoFencing-Proximity.

The application also offers customers a completely free shopping experience, where users who have acquired a certain number of SUBAJ tokens get notification from a particular Merchant Store with a pre-determined amount.

The user having received the notification can visit the respective Merchant Store within the validity period of the offer and purchase any products or services up to the defined amount entirely for free.

Once the platform is live, it’ll help businesses and service provider connect seamlessly with customers with the base revolving around the impending rewards system. With such advent of new digital channels that have the potential to turn the overall consumer industry upside-down, it creates a win-win situation for both customers and merchants on the platform while changing the shopping habits of customers with clever and meaningful digital marketing.

To find out more, visit https://www.subaj.com/

Read the white paper here.

Media Contact:
Name: Adebayo Surakatu
Email: [email protected]
Website: https://www.subaj.com/
Telegram: https://t.me/subajofficial

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