2017 witnessed a massive rise in funding from Initial Coin Offerings, a few made it good for the investors, but most did not. Many experts including Vitalik Buterin have expressed a clear vision that in 2018, the Whales and the Crowd will not invest in companies launching ICO with just a Whitepaper.

That brings us to the concept of Token 2.0 being offered by select few companies who not only have tangible businesses that can attract huge numbers of mainstream participation but also have a ready product and market traction.

“So, you want to create an ICO for your company and take advantage of blockchain technologies? Sure, that is great, but your product is helping people to track their activity to lose weight? Do you honestly think this would be useful for blockchain tech? “ – Luca Cota. Read more on how Luca qualifies ICOs with the Token 2.0

Retainly launched its Marketing Automation tool in March 2017 on the very popular ProductHunt platform and immediately received a big positive response from the marketing leaders.

During the course of the year, Retainly Technologies kept releasing new innovative modules like Notif – the Growth Hacking Widget, Chatterbox – Live website chat that integrated with your Slack with a single click, and more. Retainly currently has more than 1400 online businesses already as active customers.

By October 2017 end, Retainly had released Virus, its referral and affiliate marketing platform for selected few beta customers. Virus was used by Retainly themselves during their Whitelisting campaign as a real-world test of their platform and the outcomes were phenomenal.

The Virus referral links generated 2000% times more traffic for Retainly and converted 30,000 people to successfully whitelist. This is not just a marketing claim but is clearly visible on Retainly’s website when scanning for its traffic using Similarweb.

Virus is not the world’s first referral marketing software, but with its ability to reward referrals with cryptocurrency, it definitely has become the first such platform to harness the power of blockchain.

In order to help business build better trust about their referral schemes, Virus also provides every participant with a live referral tracking link, ensuring that the scores are not manipulated.

Here is a live link from one of the participants from Retainly’s Whitelist Referral Campaign. Power and transparency to the public are what makes Virus even more powerful. Virus is now publicly available for other companies to take advantage of.

Retainly ICO is building the World’s first Global Loyalty Membership Network. The ambition of the project is to simplify the lives of all consumers by enabling a single Loyalty account for them. Consumers will not have to remember or manage multiple loyalty cards from every business they transact with. In addition, no more Store Credits, or Miles, or Discount Vouchers for Loyalty.

RETN will enable a cash back network that will automatically deposit RETN Tokens into consumer’s wallets whenever they purchase at registered merchants.

For the merchants, Retainly already has a fantastic Loyalty Automation platform that will not only cut down their annual technology costs by at least a $1 million a year but will also reduce a substantial overhead in acquiring new loyalty customers.

Those businesses that have never considered Loyalty to be the best way to customer retention and cross-sell, will also be able to harness the power of Retainly.

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