We need airdrops and KOL campaigns that, instead of creating empty buzz and boosting vanity metrics, convert real committed users, build brand rela

To unlock the full potential of Web3, it’s imperative for marketers to personalize content based on the pseudonymous data in your wallet, says Pete

The rise of Farcaster and portable “social graphs” will change the relationship between brand marketers and end-users, says the founder of JUMP, a

Cookies, pop-ups, and sketchy device fingerprinting are on their way out.

Yakov Sychev is the CMO of cross-chain liquidity protocol Eywa. He is helping marketers understand user journeys between Web 2 and Web3.

Crypto wallet activity is a better way to find sales prospects than "weird, sketchy Web2 data," says Spindl CEO (and Facebook vet) Antonio Garcia M

By speaking the language of Web2, the blockchain world will not only be understood but also embraced as the natural evolution of the World Wide Web

Web3 promises a new relationship between brands and consumers. Fewer cookies and less tracking. More participation and ownership.